What does generative AI actually look like when it moves out of the safe sandbox and into a pipeline? In this episode, Andy McNamara, Cinesite’s Generative AI Lead, cuts through the noise to discuss the practical application of these technologies. With over 30 years of experience on blockbusters like Black Panther: Wakanda Forever, Thor: Love and Thunder, and The Witcher, Andy brings a veteran’s perspective to the cutting edge. As the head of TechX our dedicated research unit he is currently spearheading our efforts to integrate AI responsibly and effectively into real-world pipelines.

During the conversation, Andy explores the friction between the “magic” of AI and the precision required for VFX, famously noting why many current tools still feel “too much like a slot machine” for professional use. He stresses the necessity of human-in-the-loop systems, the importance of granular control over model hype, and how TechX is evaluating & developing a range of tools. Whether you’re an artist, a technologist, or a cinephile, this podcast episode offers a grounded look at how we are shaping the future of digital storytelling without losing the human touch.

LISTEN TO THE EPISODE:
Apple – https://podcasts.apple.com/us/podcast/time-to-create/id1869428327
Spotify – https://open.spotify.com/show/3koB9LxpxFQosyOTI5MRRh?si=wwXRxyjMR6SdUfm_lszIYQ&nd=1&dlsi=94f4db33e72e4321

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