We’re excited to announce the launch of TechX, an internal technology exploration unit dedicated to researching and developing innovative applications of Generative AI for the content creation industry. TechX will explore the Gen AI landscape to identify, develop, test, and validate creative solutions in collaboration with studios, filmmakers, and solution providers active in this space.

“While we fully recognise the many open questions and challenges associated with Generative AI technologies, Cinesite will proactively explore how these technologies can be harnessed to serve artists, developers and producers working in the  VFX, Animation and Immersive industries,” said Michele Sciolette, CTO of the Cinesite group of companies. “With decades of experience creating outstanding visuals of the highest standard, our team is ideally positioned for this exploration, ready to collaborate closely with our existing network of clients, solution providers and other interested parties. In combination with many other key R&D initiatives across our group, TechX represents a critical element in our AI strategy, ensuring our incredible artists have the best possible tools to continue delivering the exceptional work we are known for. ”

TechX will operate independently from Cinesite active shows, and its infrastructure will be segregated from Cinesite’s production environment. The team will report to the Group CTO, Michele Sciolette, and its activities will be overseen by our newly formed AI Advisory Council. This council, which includes creatives and technologists from across the Cinesite group, will provide guidance and support to TechX and advise on the group’s broader AI Strategy, with a particular focus on ensuring the development and application of safe, ethical and respectful AI solutions.

You can read more about the TechX team, its objectives and plans at Variety here.

Cinesite recognises the power of collaboration in driving innovation. Organisations interested in exploring the potential of AI in visual effects and animation are encouraged to contact our TechX team via techx@cinesite.com