Press Release: Cinesite Delivers Seamless Effects for Iron Man 3

Cinesite completes over 100 shots for the Marvel Studios production Iron Man 3.

Cinesite, one of the world’s leading film visual effects houses, announced today that they have completed over 100 shots on the new Marvel Studios film, Iron Man 3, starring Robert Downey Jr. and Gwyneth Paltrow. Iron Man 3 opens in cinemas in the USA today.

COPY_IMAGE_iron_man_3In the latest instalment of the popular franchise, brilliant industrialist Tony Stark (Iron Man) finds his personal world destroyed at his enemy’s hands.  Left to survive by his own devices, he fights his way back and attempts to discover the answer to the question which has haunted him: does the man make the suit or does the suit make the man?

Completing over 100 shots in just eight weeks, Cinesite turned around a range of work, from composites to digital matte paintings and full CG environments.  Simon Stanley-Clamp, Visual Effects Supervisor at Cinesite says, “I am very proud that our team has worked to such a tight deadline without compromising shot quality in any way.  The turnaround was a challenge but we were all excited to be working on such a high profile production.”

One key sequence involved an exciting gun battle at an abandoned marina between Stark (Downey Jr.), James Rhodes (Don Cheadle) and a group of “Extremis” villains.  Many shots were filmed against green screen and feature almost entirely CG environments.  In addition, actors were repositioned in shot and atmospherics, CG breaking glass, CG buildings and vehicles added.

In another shot, the Stark Industries complex, seen from above, has been digitally landscaped, with buildings repositioned and dense CG trees added to the perimeter.

Antony Hunt, managing director of Cinesite, said: “This has been a fantastic opportunity for us to work with Marvel Studios and we look forward to working with them again in the future.  It has also been a great way for us to kick off 2013, which looks set to be a busy year for Cinesite.”