CINESITE
Andrew McNamara
Generative AI Lead

Andy began his career at IBM in R&D in the nascent days of CGI in the late 80’s, developing new CGI tools and techniques along with a fascination for the cross-over between art and technology. Since then, he’s worked across a diverse range of projects utilising a range of creative, technical and leadership skills in Film (inc. Black Panther – Wakanda Forever, Spectre ) , Commercials & Brands (inc. EE, BT, Nike, Versace, Burberry, VW, McDonalds, P&G ) , Broadcast (for the BBC, ITV, CH4, Nat Geo, Discovery, Disney), Theatre (Stephen Sondheim, Broadway) and cutting edge Immersive & Experiential projects for CRUK, EE, V&A and many others – a number of which have won awards.

With strong, pragmatic leadership and management skills, he’s creatively and technically led CGI departments at the BBC, Rushes and at Publicis and is now currently Head of CGI at Cinesite in London – one the of leading VFX and Animation studios in the world, working across shows for Marvel, Netflix, Disney+ and Apple TV amongst others.

With a passion for creativity and innovation, he’s always keen to push new developments in the industry using novel, bleeding edge technologies and techniques to solve complex production problems in areas such as real-time rendering, virtual production, immersive experiences, AI and beyond.

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