Michelle is known for her exceptional ability to forge strategic alliances within the immersive technologies and location-based entertainment sectors. She is passionate about supporting clients in translating their creative visions into world class immersive experiences.

Michelle began her career at Disguise, a leading platform for real-time visual experiences, before continuing to build her expertise as a Strategic Partner Manager at experiential technology company Electrosonic. There, she cultivated strong relationships with exhibition designers, technologists, and consultants globally, playing a key role in securing landmark projects including the Royal Observatory Greenwich and the Glencadam Distillery visitor experience.

At the heart of Michelle’s work is collaboration. She excels at bringing together the right partners under a thoughtfully tailored strategy, to bring clients’ visions to life with precision and impact. Her experience spans Museum + Heritage, Themed Entertainment, and Retail sectors, where storytelling, technology and spatial design intersect to create engaging and memorable experiences.