As Immersive Generalist Lead at Cinesite, Kevin bridges the gap between cutting edge technology and creative production, primarily leveraging Unreal Engine to blur the lines between animation, virtual, and live performances.

“I am driven by the challenge of pushing the boundaries of what’s possible,” says Kevin, “Exploring how emerging technologies can be used to elevate visual storytelling and create truly immersive experiences for global audiences.”

Kevin began his career as a motion designer in 2000 and went on to spend ten years as a Creative Director, developing a comprehensive understanding of the production pipeline. Over the past 25 plus years he has delivered content for brands including Rolex, BMW, Disney and some of the world’s major sporting events: Formula One, FIFA, UEFA, The Euros and the Rugby World Cup.

During his time with F1, Kevin worked across all departments to develop creative ideas, directing and providing VFX support for all driver media content. Later, in F1‘s Live Operations, he established their first virtual studio and pioneered the integration of live helicopter AR tracking.

The opening sequence for the FIFA Brazilian World Cup is another highlight of his work, alongside designing the on-screen rebrands for three of Disney’s major children’s TV channels. In the music space, Kevin’s diverse talents have also led him to create high-profile music videos for will.i.am and the Black Eyed Peas.

In his spare time, Kevin loves escaping to the countryside, visiting new towns and cities where he makes a point of finding the oldest pub he can, to add another pin to his map.